Category: Marketing
The Power of Videos for Sales and Marketing
From Ricoh Business Booster Blog. Introduction Videos are everywhere! During 2021, YouTube alone reported that over a billion hours of content is watched on its platform every day. The use…
Resilient Team Allows Us to Weather Challenging 2021
I look forward to sharing my annual update to customers, coworkers and partners about Heeter’s progress over the previous year. Turning a Corner In the past year, much has changed…
5 Reasons to Invest in Personalized Print Over Time
No doubt—getting a quick boost in sales feels great. However, the biggest profits come from long-term customers who provide recurring revenue over time. This is particularly true when it comes…
Want Better Direct Mail Copy? Tighten It Up!
What’s one of the keys to creating great direct mail copy? Keeping it tight! Over the years, the amount of copy used in direct mail campaigns has dropped. In fact,…
Want Marketing Success? Don’t Do This!
We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also…
Put the Power of Color to Work for You
When you hand out a piece of marketing collateral or send a direct mail piece, the first thing recipients notice is the color. In an instant, color does a lot…
5 Sneaky Typography Errors to Avoid
Published by Creative Market We’ll be honest with you, friends: having keen typographic instincts takes experience — but it’s not an impossible skill to hone. You shouldn’t despair if you’re…
Print Marketing Inspiration from 2020
By Nicholas Pearson, Published by Domtar Paper Part of our mission here is to showcase and inspire incredible works of print marketing. We love to see what others have created…
Adapting to an Unexpected 2020
It’s become a tradition in late summer for me to update our customers, coworkers and partners on Heeter’s progress over the past 12 months. While our first 6 months were…
What Is Tactile Marketing Automation?
Definition, Best Practices, and Real-World Examples By Nick Runyon The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise…