Category: Direct Mail
Making Direct Mail Stand Out
Reprinted from Ricoh Business Booster. With the millions of emails sent every day, it’s almost impossible to stand out in a consumer’s inbox. Marketers that want to draw attention to…
Have You Considered Retargeting with Print? (Yes, Print!)
Have you ever been browsing a retailer’s site and started seeing the products you browsed beginning to show up everywhere you go online? Ads start showing up on Facebook or…
Planning Direct Mail for 2021
By Summer Gold, Brand United As we start the New Year and put this crazy year of 2020 behind us, we need to buckle down on direct mail planning. The…
10 Fun Direct Mail Pieces for When Your Mail’s Gone Stale
by Summer Gould, BRAND United Over time, mail pieces can become boring and less effective, because we end up using the same formats over and over again. Have you considered spicing up your…
How to Use Direct Mail as Businesses Begin to Reopen
By NAPCO Media After weeks of stay-in-place orders, states are gradually starting to reopen. As businesses and organizations begin to resume operations, now is a good time to use printed…
Driving Applications and Admissions at Allegheny College
Heeter salesperson Amanda Bronowski offers a short video introduction to Allegheny College’s push to increase applications over the last 5 years. Congratulations to salesperson Brian Mathews for his work with…
Case Study: Retailer Raises Quality of Personalized Mailers
Giant Eagle is a very active marketer to its hundreds of thousands of regional shoppers. It collects detailed buying activity of its Advantage members so that it can more accurately…
Highmark Health’s Personalized Drip Campaign Boosted Response Rates
Targeted Messaging Focused On Developing Trust Generated Big Returns Written by BrandUnited. Direct mail, as with any marketing outreach, must produce leads and, it is hoped, customers. For any mail…
Messaging In-Season to Busy Pavers
Walsh Equipment is the leading construction and road maintenance dealer in Western and Central Pennsylvania. A key customer segment is the paver contractor who requires a wide variety of equipment, much of which Walsh sells. Knowing that marketing with digital messaging to contractors is a challenge during paving season, Walsh aimed to connect with buyers with one compelling set of physical mailings.
Using Direct Mail to Win at Engagement Marketing
Our VP of Marketing Tom Boyle participated earlier this month in the Engagement Marketing Executive Symposium, a three-day event held by Ricoh in Boulder to discuss the role of Direct Mail to connect brands with customers.
The speakers had some notable insights which were covered by DMNews in the article below. Read more…