Selecting single-source provider of print services
Vitaris is the largest generic pharmaceutical company in the world with an advertising/print budget spread across dozens of products and locations.
Challenge
In 2010, after a series of acquisitions, Mylan (now Vitaris) found itself working with 34 advertising agencies and 9 printers. The firm wanted more consistency with its branding as well as to generate cost savings in its marketing spend. With these goals, the pharma company formed a plan to consolidate its work to a single nationwide ad agency as well as printer.
“We initially chose Heeter because we felt they made our business a very high priority and took an active role in maximizing the quality of the cost savings in our print spend. In the two years of our contract, this belief has proven to be accurate: we get top notch service and quality from Heeter.” Cheryl Bender, Creative Director, Global Marketing
Result
After a rigorous review which included national print players, Vitaris selected Heeter as its nationwide print provider.